# Perch Point

I'm Nicole Weiss, founder of Brass Finch. I write about marketing strategy and what makes growth actually work. Before consulting, I led marketing and retention at brands like Audible, Macy's, SirusXM, Clinique and more.

Page: <https://rssamplifier.com/perchpoint-substack-com>  
Feed: <https://rssamplifier.com/perchpoint-substack-com.md>

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## [Why Do We Still Default to Free Trials?](https://perchpoint.substack.com/p/why-do-we-still-default-to-free-trials)

_2025-09-02 · Perch Point by Nicole Weiss_

The hidden costs of “free” in subscriptions, and why $0.99 may be a smarter entry point.

## [Don’t Let the Story Break at the App Store](https://perchpoint.substack.com/p/dont-let-the-story-break-at-the-app)

_2025-08-27 · Perch Point by Nicole Weiss_

Why campaigns fall flat when brands overlook the App Store and Google Play

## [How I Create Client-Ready Presentations in Under 5 Minutes](https://perchpoint.substack.com/p/how-i-create-client-ready-presentations)

_2025-08-12 · Perch Point by Nicole Weiss_

A real-time look at how I combine a custom GPT with Gamma to streamline my workflow and scale client work.

[Listen](https://api.substack.com/feed/podcast/170715196/5f3cca87c0f4842191ba460f6217c979.mp3)

## [How I Built a Full Website in 3 Minutes (No Code, No Fuss)](https://perchpoint.substack.com/p/how-i-built-a-full-website-in-3-minutes)

_2025-08-07 · Perch Point by Nicole Weiss_

A real-time look at how I used Gamma to turn a Google Doc into a live site—with zero narration, just clicks.

## [Getting App Reviews Is Easy If You Ask at the Right Time](https://perchpoint.substack.com/p/getting-app-reviews-is-easy-if-you)

_2025-07-29 · Perch Point by Nicole Weiss_

The psychology behind why users ignore your prompts and how one smart trigger flipped the script

## [The Problem with One-Time Code Email Lists](https://perchpoint.substack.com/p/why-most-email-lists-are-set-up-to)

_2025-07-24 · Perch Point by Nicole Weiss_

And how one small change turned a discount drop-off into a 1700% sales lift

## [Wait… what does Nicole actually do?](https://perchpoint.substack.com/p/wait-what-does-nicole-actually-do)

_2025-07-17 · Perch Point by Nicole Weiss_

It’s a fair question, and an even better one when you’re trying to connect the person behind the ideas.

[Listen](https://api.substack.com/feed/podcast/168562115/2cb76183518cac12b69fc0804ed28fbe.mp3)

## [What Crashed the Victoria’s Secret Website? A Lesson in Simplifying Campaigns](https://perchpoint.substack.com/p/what-crashed-the-victorias-secret)

_2025-07-16 · Perch Point by Nicole Weiss_

One overcomplicated sweepstakes, one high-stakes pivot, and a reminder that clarity drives results.

## [The Hidden ROI of Brand Marketing](https://perchpoint.substack.com/p/the-hidden-roi-of-brand-marketing)

_2025-07-08 · Perch Point by Nicole Weiss_

Why App Store Featuring and App Tab Ads Deliver More Than Meets the Eye

## [Fast, secure international transfers (Sponsored)](https://crawlproof.com/a/qyX3VSpOrotN)

_2025-07-08 · **Sponsored**_

Bank transfer, cash pickup, mobile wallet — low fees and real-time tracking

## [Why Do Marketers and Devs Ignore Free Tools?](https://perchpoint.substack.com/p/why-do-marketers-and-devs-ignore)

_2025-07-01 · Perch Point by Nicole Weiss_

Apple's new pricing plan highlights a potentially larger issue: marketing and dev teams underusing free tools to help their product grow.