What People Actually Want From AI
I surveyed hundreds of people about AI & content creation. Now I’m building the thing they asked for.
The Packsia Post
Your go-to digital newspaper for creators and brands who take content seriously. Writing about engaging content creation, why certain trends stick, social media psychology, and brand marketing that you can actually use.
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Latest posts
The Aesthetic Algorithm: How Platforms Categorize Your Content
Your feed isn't just a portfolio, it's a search result.
Your Brand Aesthetic Is Not Your Brand Identity
Why every brand on Instagram looks the same right now & what actually makes a brand recognizable when the trend cycle turns.
The Real Reason Some Brands Feel Bigger Than They Are
Why a brand with 8,000 followers can feel more established than one with 800,000 — and the mechanism behind it.
The Era of "Just Post More" Is Ending
Why the obsession with posting frequency created an ocean of forgettable content—and what to build instead.
Content Ideas That Will Actually Work This Year
The formats creators are returning to, and why they work.
Virality Is a Terrible Marketing Strategy
Why chasing viral moments could be hurting your brand - and what you should build instead.
Carousels Are Quietly Taking Over Instagram
Why swipe-able posts are outperforming reels and quietly becoming the platform’s best engagement tool.
Stop Creating Content for the Masses
Why the smartest creators are creating hyper-specific content for micro-audiences.
The Myth of Lucky Content
Why “Going Viral” Isn’t Random in 2026. The Four Pillars That Actually Make Content Spread.