I surveyed hundreds of people about how they feel about using generative AI in their content: what they’re using, and what they wish existed.
65% said that if the quality were identical, they’d still choose human-made. Only 4% said they’d prefer AI-generated content over human-made.
That part didn’t surprise me—of course people prefer things made by human beings. But here’s what changed everything for me: the same people who said they preferred human-made content also said they’d be open to editing or customizing it with AI.
Not replacing it. Customizing it.
I own a stock footage platform, Packsia, and I’m rebuilding the entire thing. I’ve been creating a better UI, workflows for our users, and a full suite of new AI tools that are being implemented straight into the library.
Let’s say you’re scrolling through Packsia and you find a video you love, but you wish your product were sitting right there in the scene. You’ll upload a photo of it, tell it where to go, and hit generate.
A few minutes later: the exact same video. Same light, same hands, same beautiful thing someone actually filmed. Just with your product in the scene.
I’ve been living in this feature for months—iterating and training it—and honestly, it’s been kind of mind-blowing every time I generate something new. The possibilities are endless in a way I didn’t expect.
And it turns out it’s what people wanted most.
In my survey, I asked about four possible features—and customizable stock video won by a mile.
Not generating AI video from nothing. The kind where a real person filmed something gorgeous, and you get to make it yours.
No matter what, the original creator will always get paid—whether you download their original video or download a generation based off of their work.
I honestly haven’t seen another stock platform do this. Most of them are either abandoning their creator community and going all-in on generative tools, or ignoring AI entirely and doubling down on human-made.
I want to bridge that gap. AI isn’t going anywhere—but creators shouldn’t have to lose for AI to win.
There’s still about half a site that isn’t built yet… and I truly don’t know when these new features will launch, but soon.
But this is the most alive I’ve felt about Packsia in years—and the survey is a big part of why. People told us what they wanted. I got to build it.
Anyway, more coming very soon. If you want to be first to know when these features will launch, join the waitlist here:
Packsia is an aesthetic & authentic stock footage platform - like having thousands of ready-to-post videos in your pocket.
Curated by our team and proven to perform, our exclusive library of trending videos are designed to elevate your content, marketing, ads and more. With hundreds of clips uploaded weekly, you'll never run out of content again.
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