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On Brand Magazine

Decoding brand, culture and the internet.

onbrandmag.substack.comSource feed ↗10 episodes

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Perfume is beauty's next big thing

Behind the fragrance boom and the rise of scent as self-expression

How Brands Build Communities (w/ Sara Wilson)

A recording from Alex Manderstam's live video

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How brands build strong communities

A strategist who's advised Netflix and Nike breaks down what real community actually looks like.

Parties are cool again

The desire for connection is fuelling the IRL renaissance

Content strategies for brands

What works on socials in 2026

Building a brand world people want to live in

Framework for making things people are obsessed with

Physical media is so back

Analog is having a moment, ironically documented online.

What went down at Cannes Lions

Biggest lessons from spending a week with CMOs and creators in the South of France

The new rules of attention

exclusive look inside Cannes Lions

The future of dating with Tinder CMO, Melissa Hobley

The state of dating and romance in 2026