The new rules of attention

Hello from the Coachella for marketers and creators, aka Cannes Lions! The backdrop is stunning, the temperatures are soaring, TikTok and Instagram stars and brand activations are everywhere. It's a magical week with celebrity run-ins very likely (Oprah is here!!), and unexpected connections while standing in a line to get yet another glass of rosé. Interview

Below, you’ll get an exclusive look at the latest insights about the future of brand, marketing, and the creator economy gathered from the panels (a must-read for anyone working in brand or socials) and a rundown of the best activations on the Croisette.