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Big and small questions about media, advertising and marketing

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When It's TV vs. The Phone, The Phone Always Wins

Why connected TV feels anything but to consumers, and what if anything TV should do about it.

Why Did Nielsen Buy DoubleVerify?

What does this say about the future of measurement?

Is Retail Media Kidding Itself?

Also, Pinterest potential and Paramount pitfalls

Meta Wants to Rule AI. It Can't Even Stop Brands From Making Fake Joe Rogan Ads.

Llama Llama bogus ads drama

Creators May Have a Second Job. And So Might Media Planners.

LLMs are hungry for video

There's No Doubt Microsdramas Are Blowing Up. But They May Never Be a Big Ad Vehicle.

"You don’t want to watch four minutes of adverts for a 90-second episode"

Media Buying is Stuck in Silos. It's Driving Consumers Nuts.

Cadent's Doug Rozen on the need to go total video

MLS Is Blowing Its World Cup Moment

Plus Spotify's AI ad push

How Netflix Can Escalate the War With YouTube

Plus Vayner's Jon Morgenstern on the new pressure facing creators

Why Paramount (and Maybe Others) Are Keeping 'Programmatic TV' in Check

Will that limit Vibe and others' progress?