Mike Shields
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Next in Media
Big and small questions about media, advertising and marketing
10 posts · theirs
Lately
When It's TV vs. The Phone, The Phone Always Wins
Why Did Nielsen Buy DoubleVerify?
Is Retail Media Kidding Itself?
Meta Wants to Rule AI. It Can't Even Stop Brands From Making Fake Joe Rogan Ads.
Creators May Have a Second Job. And So Might Media Planners.
There's No Doubt Microsdramas Are Blowing Up. But They May Never Be a Big Ad Vehicle.
Media Buying is Stuck in Silos. It's Driving Consumers Nuts.
MLS Is Blowing Its World Cup Moment
How Netflix Can Escalate the War With YouTube
Why Paramount (and Maybe Others) Are Keeping 'Programmatic TV' in Check
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