Hot take: Your business doesn't need another fancy ad.
Build systems that fit your context and compound from there. 1 message, 1 audience.
Malikah's Notes
Notes on life and things that inspire or interest me.
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Latest posts
Why minding your business is costing you $$$
Hot take: Your brand may be in trouble because your team doesn’t collaborate enough
Have Brand Memes Become Cringe?
Brands and marketers need to read the room in 2026
Marketing lessons from my favorite restaurant
I’m unashamed to say that I’ve visited both locations of my favourite restaurant at least 3 times each in one year, and I’ve never had a bad moment.
Dear Diary: Is Everything Romantic?
Finding joy in the mundane.
Dear Diary: I Failed My Driving Test
What Learning How To Drive In My 20s Taught Me About Failure
Dear Diary, 2024 was weird.
But in a good way?
Japa Series Ep 5: The JJC's Guide To Canada
A hilarious guide I'd write to myself before leaving Nigeria
Japa Series Ep 5: Tackling Seasonal Depression
Winter was ghetto!
Happy Birthday, Baby
One year later...