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Shoppers are chatting about holiday. Here’s how to get ahead
LVPR’s Substack
little voices, big impact. A newsletter for bold brands, thoughtful strategy, and stories worth amplifying.
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Latest posts
Your Incoming Talent is Seeing Something You’re Missing
Your customer doesn’t buy in channels + what we learned about Gen Z marketing by asking Gen Z
Cheers to 10 Years 🥂
On entrepreneurship, evolving alongside the industry, and the instincts it takes to survive constant change.
Almost 10 Years Later… and Everything Feels Different
The shift, the spend, what brands still aren’t getting, and April thoughts
Marching on to Q2… with Thoughts
(not a prank, just a little late) An AI reality check with a very good surprise, a celebrity brand spiral, and everything living rent-free in our heads
Is AI Making PR… Mid?
Adapt or get automated. Stay curious, Stay human. + February thoughts
Your Next Customer Is Asking AI What to Buy
Is Your Brand Showing Up or Getting Replaced?
Lessons Learned, Icks Identified, Winter Survived
The temps are cold, yet we still have zero chill.
Wrapping it Up: December’s Hot Takes & Holiday Chaos
The final brain cell of 2025 has a few things to say. Here's a peek at what we’re planning, loving, and laughing about.
Marketing Myself? Couldn’t Be Me.
Substack musings, smart takes, and what we’ve been up to this month.