Beware the magic pill
Fake influencers prey on our bias for magical remedies.
Eric Athas
Author of SAYING NO TO NEW. Coming September 15. Editor at The New York Times.
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Preorder a signed copy of my book
Preorder Saying No to New from Brooklyn's Community Bookstore and I'll sign it. Plus: A free preorder bonus and other news.
The Power of Possessions
I speak to a marketing expert about consumption trends. Plus: Listen to a podcast episode about my book.
The Upgrade Era
Also, enter to win a free copy of my book.
What a viral ice cream cone guy taught me about the internet
Fifteen years ago, I wrote about a guy running through a snowstorm with an ice cream cone. The lessons from Ice Cream Cone Guy hold true today.
Say you'll read this later and you probably won't
If you want to resist something, try this counterintuitive strategy.
The New Thing Gap
What we lose when we consume without friction.
Our evolutionary thirst for glossy
There's a science behind why we love shiny new things.
The recipe for a viral fad
With the right ingredients, novel things are hard to resist.
The secret to happiness doesn't come in a box
Though we're led to believe it does.