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Mind Your Business

Business would be easy if people behaved logically. They don't. Every week, let's discover the neuroscience and psychology behind why people buy, decide and do completely irrational things.

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S2 Ep7 One signal changes everything

Your brain is making snap judgements long before you realise it.

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Thinking Differently: When Expertise Becomes a Blind Spot

Why can two intelligent people look at exactly the same problem and see completely different solutions?

S2 Ep6 Words that make people move

AI has made polished writing cheap.

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Why I'll Never Price Anything With a Seven

Never...Ever!

S2 Ep5 Why smart people get SCAMMED

Think you're too smart to get scammed?

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Your Phone Isn't Addictive. It's Psychologically Brilliant.

Your phone buzzes.

S2 Ep4 Power of Profiles

You tailor your product.

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S2 Ep3 Sunk Cost Fallacy

Ever stuck with a project, client, product, or strategy simply because you've already invested too much to quit?

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S2 Ep2 How to win when you're losing

Why do smart people keep throwing time, money, and energy at strategies that clearly aren't working?

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S2 Ep1 Nudged before you notice

Think you're making independent decisions?

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