Why do smart people keep throwing time, money, and energy at strategies that clearly aren't working?
The answer isn't stubbornness. It's your brain.
In this episode, we unpack:
Psychology of losing
Why failure often triggers the exact thinking that keeps us stuck
Why your brain treats losses as a threat
From failed sales campaigns and stalled projects to leadership decisions and everyday business challenges, we explore how loss aversion narrows our thinking, fuels panic, and leads us to defend bad decisions rather than make better ones.
You'll discover how to recognise when persistence has become fear in disguise, and the practical framework leaders can use to recover without spiralling.
If you've ever found yourself thinking "We've already come this far...", this episode is for you.
Because the biggest shift isn't learning how to win. It's learning how to think when you're losing.
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