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Mind Your Business · Jul 6, 2026

S2 Ep1 Nudged before you notice

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Dr Leanne Elich · Mind Your Business

Think you're making independent decisions?

Think again.

Long before you click "Buy Now", accept a proposal, or choose a subscription, your brain has already been influenced by the words, images, colours, defaults, and subtle cues around you. 

That's priming. 

One of the most powerful and least understood psychological forces shaping human behaviour.

In this episode, we talk about:

  • How priming works

  • Why your brain mistakes familiarity for trust

  • Where businesses unknowingly influence decisions every single day

From "Most Popular" pricing plans and proposal design to clothing, facial expressions, and the ads that seem to know what you've been thinking about, you'll discover how tiny cues can create surprisingly big shifts in behaviour.

Once you understand priming, you'll never look at marketing, sales, or your own decisions the same way again.

Read the original on drleanneelich.substack.com

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