A newsletter about the art and business of color — from trend to strategy to design.
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Creating a color palette is a fundamental part of color design. You are designing a tool that will shape the meaning, functionality, and feeling of a space or product. This is a big deal. You want to do it with the right mindset.
Learn how to design a color palette that works — discover why defining your goals from the start is the key to creating a palette that's both visually stunning and fully functional.
The next issues will teach you how to design a color palette—from defining the goal to choosing the colors to evolving it in the future. Inspiration gathering is the very first step.
When you improve how you talk about color, you strengthen its impact. You turn it into a valuable tool. This is how you do it.
A collection of mostly colorful, but all wildly creative things, to bring you a little bit of inspiration and a whole lot of happy.
Color sells. It wins attention and builds connection. Is fear keeping you from getting it right? This issue gives you the insight you need to be confident with your color.
Despite what gets hyped and what you are pressured into believing (and buying into), and despite the color of the year predictions, there is never just one right color for every single person, situation, and brand. There is never just one “it” color. All colors are good colors. Always.
So often, brands let sales numbers and historical hits or misses dictate what colors they will adopt in the future. They acquiesce to retailers’ color requests that are based on what is working for their stores, for now. They send out surveys to consumer focus groups asking for validation on upcoming launches and interpret the responses as gold. Data is important, but it's not the only thing to…
It’s that time of year again. Brands are kicking off seasonal color design, and trend forecasting companies are releasing their latest color forecasts. Which is a good time to remember – those key seasonal colors that trend companies are predicting? They are not your new color palette. This is what you need to do instead.
You’ve designed a great product and now it’s time to choose the colors it comes in. How do you decide what those colors are? Here are the things you need to consider.
