Stef Hamerlinck
Publishes 1 feed
Marcel's lab
Discover the secrets to building a brand in a generative AI world.
10 posts · theirs
Lately
Why is everyone launching a mascot right now?
Marcel has a show now
Who owns a meme?
This mascot keeps getting promoted
Friction beats friendly
This Chinese retailer built a $2.4B business by selling characters, not products
An AI squirrel just scored top 1% of all TV ads ever measured.
Prada got a mascot?
Did Apple just launch a mascot?
Nostalgia is everywhere. Only mascots get to keep it.
Everything on this page was read from markup Stef Hamerlinck published — a rel="me" link, an h-card, or the feed’s own author element. Nothing was inferred from anywhere else. To correct or remove it, get in touch. Machine-readable: JSON