Sarah Evans
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PR@ctical
Your executive brief on AI visibility, modern PR, and what's actually working right now. By Sarah Evans — Partner at Zen Media, 23+ years in comms, creator of The Before Layer and Published Monthly.
10 posts · theirs
Lately
A Fake Story About Your Brand Costs $0 to Make. Defining "Shadow Content" and what do about it.
The prompt never has been a "question." PR has to start thinking like a CMO at scale, now
LinkedIn Gave Everyone a Button to Report Your Content as AI Slop. 40% of Long-Form Posts Qualify Right Now. Time to Change ASAP.
OpenAI Will Now Sell Anyone an Ad Next to the Answer. The Answer Itself Isn't for Sale. PR Already Owns It.
Your Customer Sees You 26 Times Before They Buy. Sales Gets Credit for the Last 4. PR Touched the First 22.
The One-Funnel Era Is Here. PR, SEO, and Sales Now Share a Single Pipeline, and It Runs Through AI.
Visibility Got You Into the AI Answer. Believability Is What Gets You Bought.
Two People, Same Job, One 62% Raise. The Difference Is AI Acumen.
If you're not thinking like an architect, you've got about 6 months to get on board.
"We'll Focus on AI in Six Months" Is Going to Bite You. Google is Ready to Keep Score.
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