making it work #10
my latest learnings about market research, UGC, & influencer marketing
am i... a marketer?
Many first drafts. Learning and unlearning in public. Based on a true (marketer's) story.
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Latest episodes
why on-target earnings is broken
and how to negotiate your way out of it when joining an early-stage startup
making it work #9
the design tool rabbit hole!
does billboard = success?
101ads.org
making it work #8
Accountability Cat, Slock, LinkedIn Mash, Browserbase!
a content marketer's guide to transitioning to product marketing
how to jump across the velvet rope
you are not a product (but you're not not a product either)
a collab with Shreya Vaidya!
making it work #7
dictation tools, head to head + prototyping and Slock!
AI + Chill in Vancouver [bonus]
what five women in a park actually think about AI + more!
is seo even the right channel for growth?
growth marketers need to be honest about channel-market fit
making it work #6
Goodbye Superwhisper, Wispr Flow, and the screenshot claw
but are you a unicorn?
can you have unicorn expectations if you're not one?
the products + features i actually use (apr 2026)
a monthly review of what's earning real estate on my home screens + why (as a user and PMM)
making it work #5
Remy vs Claude Code vs Replit (hackathon life) & more tools!
did seo and saas kill my soul?
what happens when the person whose job is words runs out of their own?
making it work #4
Remy, Claude Design, and overcoming my fear of Cursor
is everyone an engineer now?
the rise of the marketing engineer, content engineer, GTM engineer...
making it work #3
more app building & designing + claude agent-ing
is our "taste" getting watered down?
and why having (ambitious & talented) friends is important!
making it work #2
vibe designing & designing slides for a conference talk in may!