How Do I Make Myself Harder to Ignore Without Becoming a F*#&!ng Influencer?
Your Most Valuable Viewer May Be the One Who Says, “This Isn’t for Me.”
PitchCraft: Unlocking Success in Hollywood Pitch Rooms
PitchCraft publishes from the intersection of storytelling, sales strategy, and the work of building things that matter.
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Latest episodes
As NonDē Grows, We May Need to Decide What Success Means Now
Why NonDē’s most important work may be generational, unglamorous, and economically necessary.
"Netflix Shows Are Only Good When You're Doing Something Else"
A twenty-year-old wrote the obituary in ten words, for free, without looking up.
You Got the Meeting, But Nobody Knew How to Fight for the Project After You Left.
How to make your project easy to repeat, defend, and carry into the next room.
Are They Tyrants?
An Examination of Hollywood’s Executive Class
Jennifer Esposito Is Right: The Artist Was Never Supposed to Become the Product
When every filmmaker has to become the brand, the campaign, and the product, something sacred gets quietly dragged out back.
How to Sell Your Issue Documentary When No One Is Buying
Serious stories still matter. But if buyers are scared, filmmakers need a new path: one built around deployment, not just distribution. Here's how.
Netflix Isn’t Buying Lionsgate. But The Lesson Still Lands.
As Hollywood shrinks, relying on a single "yes" isn't just risky—it's a dead end. Here is how to build projects with enough built-in momentum to survive a broken market.
If You're New Here, Start w/ These 5 Articles
An entry point into my 5 most read articles for new readers and an actionable industry playbook for those who may have missed first time around.
If the Work Is Good Enough, the Right Person Will Find It. Right?
A clearer way to think about why good work gets stranded — and what gives it a better shot in the world.
The Only Three Projects That Matter
You don’t have an idea problem. You have a business structure problem.
I Owe You a Clearer Truth on Why PitchCraft Needs to Change
This is no longer just about pitching better. It’s about whether filmmakers take back their future from the people gutting it.
What Ted Hope Said At Cannes Without A Badge and What NonDe Should Pivot Towards Next
A huge show of support for Ted Hope, a question for NonDe, and why the first person through the wall always gets bloody
Creative Force is streaming at Cannes is NOW LIVE and available for viewing.
Here’s exactly how to watch — and why it matters.
BREAKING: Creative Force Streaming at Cannes International Film Week.
Ukraine's civilian resistance. One extraordinary journey across a war zone. Begins streaming on Tuesday.
What Hollywood Owes Documentary Filmmakers
Why blowing past the gatekeepers and and adopting the new direct to market distribution structure needs to be embraced now.
The Data the Buyers Have Been Hiding From You
And what happens when you get it first... + Project Development Update
The Theater of Maybe
A field guide to the most expensive performance art in the world: The Hollywood Pitch Room
Hollywood Spent Fifty Years Telling You No. It's Dying. Now What?
This is the part where we decide who we are.
Creative Cake Batter: A dispatch from deep development – Project Update #1
Three projects, a new financial reality, and the tools we've been building quietly while nobody is watching