
7 things worth seeing before your next round of research
Bite-size updates and learnings from the world of AI for customer insights work
How to use AI for Customer Research - and do it better than 99% - in <20 minutes monthly.
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Bite-size updates and learnings from the world of AI for customer insights work

Benchmarking models and keeping track of the next threat to reliable insights

MCP tool descriptions have hidden instructions your agent follows literally. Five rules to override them.

Desirable difficulties, cognitive offloading, and how to use AI without rotting your brain

The core of a good AI insights experiment isn't your prompt. It's your test data.

Where teams actually get stuck, and the smallest moves for you to level up quickly

Your documents have two readers now - and AI will become the primary one. How to up your documentation game for your team's agentic POC.

Answering big questions for you before you're expected to at work.

Are you sure your AI workflows work as well as they could? A few ways to check.

Getting Claude to deliver 20x more—and improving your agents

What works and doesn't, how to get the best out of it, and run your own rapid tests before end of year.

AI Moderators, Synthetic Users, Video Analysis and more

The October 2025 Edition

The September 2025 Edition

The August 2025 Edition

The July 2025 Edition

The June 2025 Edition

The May 2025 Edition

Plus what we can use AI benchmark tests for, and scientists may have found the most efficient way to prompt...

Plus the tool options on the market, and data privacy issues -