Peak Influencer, Return of the Rave and Cool Kids With Gear Sticks. Accidental Insights #37 comes straight out of Scandi Summer.
I’m still not back in the office, so this is still a vacation read – slightly more typos and slightly fewer insights.
Accidental Insights
A bi-weekly insight digest to make you a more interesting marketer.
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Marketing's New Faces, Overpriced Everything, and Hype Hydration. Accidental Insights #36 is the only Euro Summer dispatch you need.
This week’s newsletter is dispatched from my summer vacation.
Creator Effectiveness, Public Renaissance and Librarian Summer. Hopefully, you are not reading this on your desk.
This week's newsletter contains a micro survey with some of my favorite PR consultants.
Friction Formats, Craft Media Revolution and Ball Bags. Accidental Insights #34 is a heatwave of insights.
This newsletter is best enjoyed with a cocktail and your snacks of choice.
The New Local News, Angry Insights and Gatekeeping's Return. Accidental Insights #33 is this weekend's beach read.
I started this week by giving a short morning speech on my favorite topic, “the dark side of consumer insights,” to the wonderful people at Narva Communications. It was really exciting to speak to people who work with communications, but predominantly not in marketing.
All Natural, Strategic Slop and The Automated Shopping Era. Accidental Insights is invading your inbox.
Weird Swedish bank holidays are over and we are back on the regular schedule.
Age Sells, Artificial Consultants and Mixed Media. Accidental Insight #31 just arrived.
Swedish holidays are pushing me to send out Accidental Insights on a Wednesday again.
The Human Difference, Millennial Collapse and Streetwear's Return. Accidental Insights is not to be thrown into your Valborg bonfire.
Issue no. 30, but no crisis yet.
The Positive Vibe Shift, Funmaxx Your Ads and Artificial Icks. Accidental Insights is like cherry blossom but for your inbox.
Spring has finally arrived in Stockholm (I’m sending this newsletter from my balcony), and the city is coming to life again.
Offline Status, Influencing Strategy and Linked In-Crowd. Accidental Insights #28 is not an April Fool's.
It's Easter, so this week's Accidental Insights comes out on a Wednesday.
The Niche Media Economy, Hype Moving Consumer Goods, and Teeth Treats. Accidental Insights is uncovering the insights you need to nail your next pitch deck.
Welcome to the latest issue of Accidental Insights.
The New Romantic, Horizontal Hits and The ROI of Storytelling. Accidental Insights 26 is a love letter to spring.
This is the newsletter's one-year celebration.
Sad Sells, Death By AI and Creative Margins. Accidental Insights #25 is your valentine. Or your semla. You decide.
The newsletter just celebrated its 600th subscriber.
Generation Peptide, Can AI Touch? and Culture as Capital. Welcome to Accidental Insights #24.
Hi, and welcome to this week’s newsletter.
Hand-drawn Luxury, Entertainment as a Strategy, and Physical Enterprise. Accidental Insights #23 is packed with insights hot enough to melt all the snow in Stockholm.
"I'm always excited to get a new Accidental Insights in my inbox." –Reader
Offline Resolutions, Smoking Signals, and Anti Social Media Social Media. Accidental Insights is like the New Year's resolution you already broke.
Shoutout to you who started subscribing to this newsletter at 00:18 on NYE.
In-house Influence, Distinctive Brand Paradox, and Retail Agents. Santa Claus has brought you Accidental Insights 21.
The last newsletter of 2025.
AI's Hitmaker Era, Ball 2.0 and Marketing Basics Revisited. Accidental Insights #20 is your early X-mas gift.
Newsletter number 20 is out on International Hov day. Two reasons to be celebrating.
High Culture Resurgence🎭, Return of the Middle Market 💶, and Protein Overload 🍫. Accidental Insights #19 is now lighting up your screen.
This is the second week in a row where the newsletter features a screengrab from Rosalía’s Berghain video.
New Goth Frontiers ⛪️, Mergers and Subscriptions ✉️ and LinkedIn Adland 🖥️. Accidental Insights #18 will light up your dark November.
Last week, this newsletter celebrated its 500th subscriber.