Regulating influence: Europe’s next media policy frontier
Europe moves to hold influencers accountable
Tuija Aalto
Highlights from a PhD research journey exploring how influencer industry and (legacy) media industry intertwine in the platform era
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New research article on Journalistic social media influencers published in Journalism Practice journal
Controversies Over Journalistic Social Media Influencers: “Social Media Reality” Practices Expanding the Boundaries of Journalism
Scholars point a gap in platform governance: creators as sellers not recognized by TikTok’s documentation
Researchers find TikTok’s platform documentation "complex and messy"
What is "Influence Industry" and how does it differ from Influencer Industry?
Scholars: Influence Industry combines traditional communication tactics with new technologies to influence audiences often without their full awareness.
Influence with integrity — Responsible influence certification gains ground in Europe
Industry dialogue emerges around potential influencer certification
Younger users (15-24) tend to have a higher level of trust in social media influencers compared to older demographics
Societal content shared by influencers had an impact especially on young people. A survey walk-through and a Google NotebookLM-generated audio deep dive into Finnish social media context per June 2023
Ethical Tensions in the Influencer-Driven Attention Economy
Influencer branding meets audience media literacy in the negotiation of trust
Social Media Influencers Monetise Through Multiple Income Streams
SMI's livelihood likely originates from several sources
Where were you when podcasts went mainstream?
Technically feasible in the early oughts, podcasts have only recently become commercially viable in Finland. Where does it go on the platform timeline?
Influencers and influencer marketing defined, plus context
Influencers are people who successfully commercialize their social media following
A Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023
Willingness to pay for creator content varies internationally, Statista finds. Most likely to pay for creator content: the Chinese.
Why do successful influencers and creators end their careers?
Less screen time, more creative and business opportunities appeal, as burnout is one of the most discussed issues in the creator community
Influencers and legacy media share visibility practices
Influencer industry actors represent a growing part of the Finnish creative industry workforce
Influencers increasingly endorse their own products
Children's media environment is thoroughly commercial because of social media influencers - the consumer protection agencies are increasing efforts to enforce laws
You should participate in bettering life in media says Mark Deuze
Media Life is life lived in media, it is not perfect, and can be changed for the better, the Dutch professor teaches
Shared Visibility Practices
The platform-enabled new actors impact media industries in terms of visibility as well as commercializing
Influencer marketing, a process
An attempt to visualize the various cases of influencer monetization
A development in the Nordic Influencer Industry: Schibsted acquires Inzpire.me
Schibsted strengthens its foothold in the Nordic Influencer industry
Unveiling the Evolution of Finland's Influencer Industry: A 23-Year Analysis
Beyond Marketing: Exploring the Impact of Influencers on the Media Landscape
Influencers in media context, focus on television
Social media platforms change media landscape by providing the infrastructure for new creative, social and media economical practises within television production and promotion