# Tuija Aalto Highlights from a PhD research journey exploring how influencer industry and (legacy) media industry intertwine in the platform era Page: Feed: --- ## [Regulating influence: Europe’s next media policy frontier](https://aalto.substack.com/p/regulating-influence-europes-next) _2026-06-29 · Tuija Aalto_ Europe moves to hold influencers accountable ## [New research article on Journalistic social media influencers published in Journalism Practice journal](https://aalto.substack.com/p/new-research-article-on-journalistic) _2026-02-20 · Tuija Aalto_ Controversies Over Journalistic Social Media Influencers: “Social Media Reality” Practices Expanding the Boundaries of Journalism ## [Scholars point a gap in platform governance: creators as sellers not recognized by TikTok’s documentation](https://aalto.substack.com/p/scholars-point-a-gap-in-platform) _2025-07-27 · Tuija Aalto_ Researchers find TikTok’s platform documentation "complex and messy" ## [What is "Influence Industry" and how does it differ from Influencer Industry?](https://aalto.substack.com/p/what-is-influence-industry-and-how) _2025-07-06 · Tuija Aalto_ Scholars: Influence Industry combines traditional communication tactics with new technologies to influence audiences often without their full awareness. ## [Influence with integrity — Responsible influence certification gains ground in Europe](https://aalto.substack.com/p/influence-with-integrity-responsible) _2025-06-16 · Tuija Aalto_ Industry dialogue emerges around potential influencer certification ## [Younger users (15-24) tend to have a higher level of trust in social media influencers compared to older demographics](https://aalto.substack.com/p/younger-users-15-24-tend-to-have) _2025-06-13 · Tuija Aalto_ Societal content shared by influencers had an impact especially on young people. A survey walk-through and a Google NotebookLM-generated audio deep dive into Finnish social media context per June 2023 [Listen](https://api.substack.com/feed/podcast/165870049/8aa35f8c5011c65d5b7d79095d2a142d.mp3) ## [Ethical Tensions in the Influencer-Driven Attention Economy](https://aalto.substack.com/p/ethical-tensions-in-the-influencer) _2025-06-02 · Tuija Aalto_ Influencer branding meets audience media literacy in the negotiation of trust ## [Social Media Influencers Monetise Through Multiple Income Streams](https://aalto.substack.com/p/social-media-influencers-monetise) _2025-06-01 · Tuija Aalto_ SMI's livelihood likely originates from several sources ## [Where were you when podcasts went mainstream?](https://aalto.substack.com/p/where-were-you-when-podcasts-went) _2025-04-27 · Tuija Aalto_ Technically feasible in the early oughts, podcasts have only recently become commercially viable in Finland. Where does it go on the platform timeline? ## [Influencers and influencer marketing defined, plus context](https://aalto.substack.com/p/influencers-and-influencer-marketing) _2024-12-05 · Tuija Aalto_ Influencers are people who successfully commercialize their social media following ## [Retro Grid Dungeon Crawler (Sponsored)](https://crawlproof.com/a/zUFC9cCGv0Q9) _2024-12-05 · **Sponsored**_ Retro grid movement with first-person combat, loot and skill-tree progression. ## [A Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023](https://aalto.substack.com/p/a-nordic-fan-funding-figure-57-million) _2024-11-25 · Tuija Aalto_ Willingness to pay for creator content varies internationally, Statista finds. Most likely to pay for creator content: the Chinese. ## [Why do successful influencers and creators end their careers?](https://aalto.substack.com/p/why-do-successful-influencers-and) _2024-11-16 · Tuija Aalto_ Less screen time, more creative and business opportunities appeal, as burnout is one of the most discussed issues in the creator community ## [Influencers and legacy media share visibility practices](https://aalto.substack.com/p/influencers-and-legacy-media-share) _2024-10-27 · Tuija Aalto_ Influencer industry actors represent a growing part of the Finnish creative industry workforce ## [Influencers increasingly endorse their own products](https://aalto.substack.com/p/influencers-increasingly-endorse) _2024-02-17 · Tuija Aalto_ Children's media environment is thoroughly commercial because of social media influencers - the consumer protection agencies are increasing efforts to enforce laws ## [You should participate in bettering life in media says Mark Deuze](https://aalto.substack.com/p/you-should-participate-in-bettering) _2023-08-24 · Tuija Aalto_ Media Life is life lived in media, it is not perfect, and can be changed for the better, the Dutch professor teaches ## [Shared Visibility Practices](https://aalto.substack.com/p/shared-visibility-practices) _2023-08-23 · Tuija Aalto_ The platform-enabled new actors impact media industries in terms of visibility as well as commercializing ## [Influencer marketing, a process](https://aalto.substack.com/p/influencer-marketing-a-process) _2023-07-14 · Tuija Aalto_ An attempt to visualize the various cases of influencer monetization ## [A development in the Nordic Influencer Industry: Schibsted acquires Inzpire.me](https://aalto.substack.com/p/a-development-in-the-nordic-influencer) _2023-07-08 · Tuija Aalto_ Schibsted strengthens its foothold in the Nordic Influencer industry ## [Unveiling the Evolution of Finland's Influencer Industry: A 23-Year Analysis](https://aalto.substack.com/p/unveiling-the-evolution-of-finlands) _2023-06-07 · Tuija Aalto_ Beyond Marketing: Exploring the Impact of Influencers on the Media Landscape ## [World's cheapest GPUs, deployed fast (Sponsored)](https://crawlproof.com/a/wAvOc2wWJR6T) _2023-06-07 · **Sponsored**_ Deploy a live GPU-backed API in minutes for under $10 ## [Influencers in media context, focus on television](https://aalto.substack.com/p/influencers-in-media-context-focus) _2023-06-05 · Tuija Aalto_ Social media platforms change media landscape by providing the infrastructure for new creative, social and media economical practises within television production and promotion