Stop Waiting for the GEO Budget. Start the Spreadsheet.
Advanced GEO platforms start at $100/month. Here’s the scrappy playbook—and a FREE Notion dashboard—for the rest of us.
You Beta Believe It
So, AI isn't going away, platforms won't stop multiplying. We're all in permanent beta now!
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Latest posts
I took July Off. AI Did Not.
Delegation is the new prompt engineering, and three other things worth knowing
Oh Holy Codex: The AI Coworker Has Entered the Chat
Codex is not just for developers anymore. Here’s what happened when I started testing it as a communications professional.
What a DoorDashed Webcam Taught Me About 25 Years in PR
A career detour, a historic lawsuit, and the eight things I know for sure after 25+ years working in the industry.
PR Just Got Promoted: Why AI Visibility Is Becoming a Boardroom issue
And why PR may be the function best positioned to solve it.
I've Read the AI Backlash Pieces. Here's What Actually Worried Me.
Also: I vibe coded an app, Google is quietly killing SEO, and a pope walked into the discourse.
Building an AI Stack Without Breaking Your Brain
What “AI brain fry” looks like and how to think about AI tools in layers, workflows, and actual business value to tame the chaos
If AI Does the Work That Made Leaders, Who Becomes a Leader?
Better yet, what are the "Leaders" actually leading, now.
LinkedIn Changed While You Weren't Looking: 360Brew and How to Get Your Reach Back
Why your LinkedIn reach fell off a cliff, what 360Brew actually is, and the tool I used to find out how AI really sees my profile
AI Is Thirsty (and not just for knowledge)
The real cost of AI and a smarter way to think about how you use it