Week 59 | Customer Journey Mapping
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Weekly Brand Strategist
Weekly newsletter about brand strategy
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Latest posts
Week 58 | Deck Imagery
Cheap imagery cheapens a presentation.
Week 57 | Campaign Launch Plans
The one-page framework behind a successful campaign launch.
Week 56 | Messaging Hierarchies
A messaging hierarchy isn't everything you could say. It's everything your campaign needs to say
Week 55 | The Best Resources (From Free to $ to $$)
Today I am opening up my black book to tell you which resources are worth it.
Week 54 | Empathy
As a child, I had no issue dispensing advice (probably unwanted) to my friends and family.
Week 53 | 7 Questions to Write Better Insights
Ask yourself these questions and watch your insights get sharper.
Week 52 | Why Tension Matters
Tension is like a rubber band, when it's taut, everything feels heightened
Week 51 | Client Briefs
Stop wasting billions on bad briefs.
Week 50 | Category Entry Points by Rob Estreitinho
"A lot of advertising is geared to persuasion rather than building mental availability."