So What? #13 - Why transparency is imperative
The authentic way we work with marketers, consultants, copywriters and graphic designers.
So What? Just another website rant
Most websites look fine. That’s the problem. I help businesses figure out what their website is actually meant to do and why it’s probably not doing it. Straight-talking thoughts on strategy, SEO, AI, and the stuff no one else wants to say.
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Latest posts
So What? #12 - If your team is scared to touch it, it was built wrong
Website fear isn't a you problem. It's a build problem. And it's more common than you think.
So What? #11 - Sell on Etsy. Seriously.
Not every small business needs a website right now. Here's how to actually know if you do.
So What? #10 - Coding your website is NEVER the only option
Honestly, you don’t need to know how to code to have a great website.
So What? #9 - Why your website isn’t getting traffic
And why it's all your fault. Well, some of it anyway...
So What? #8 - Your Homepage looks like spaghetti
Untangling the mess of a homepage without purpose
So What? #7 - If it sounds urgent, it’s probably a scam
Stop and think before you click on another dodgy email about your website
So What? #6 - If you’re not going to listen, why ask?
Don't waste my time if you're asking for advice you're going to ignore anyway...
So What? #5 - AI isn’t replacing your website (not yet anyway)
But if your website is an afterthought or doesn't add anything new or unique, AI will ignore it...
So What? #4 - “Can you just…” is slowly destroying your website
Small, indescriminate changes to your website can be dangerous. Strategy needs to come first...