brand need: blogs
2 blogs in the directory cover this.

who what wai
Your window into what's really happening in China — consumer culture, rising Chinese brands, retail innovation, and street-level signals. With a few hot takes thrown in.

BRAND, THE END OF INNOCENCE
A cynical, clear-eyed look at the world of branding in the age of AI, fake purpose, and corporate cowardice. I write about marketing, culture, leadership, and the quiet panic inside companies trying to appear “authentic” while algorithms rewrite their sou
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