17 paths to your first 1,000 subscribers
and how many weeks each takes
Tiny Empires
Build a 6-figure solofounder business that works around your life. Not the other way round. Weekly guides and stories from other founders doing the same.
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Latest posts
23 paths to $10k MRR
and the maths to get there
Do the same boring things everyday
The work that grows your business never feels like an achievement
Inside a Tiny Empire: Plausible Analytics
How two founders turned Google’s worst product decision into a $3M ARR business
How two people built a $1M ARR business by answering a question nobody else was asking
The business that made Google Trends look slow
The $100 Experiment
A cheapish way to find out if an idea is worth pursuing
Be Weird
Doing the opposite is now a strategy
Building without quitting your job
How to start a business when you can't afford to leave your job
Your real hourly rate
Working out what an hour of your time is actually worth, and using it as a filter for everything else
Some tasks are worth keeping manual forever
The manual work is often where the moat lives