ChatGPT Ads Produced a $900 Average Ticket in July. Organic ChatGPT Produced $3,108.
The first funnel-level performance data on ChatGPT Ads. 20 advertisers, July 2026.
The Data-Driven Trades
The best KPIs and benchmarks in the industry to help your trades business grow.
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Google LSA Benchmarks: July 2026 and YTD Trends
2026 year-to-date Google Local Services benchmarks across 900+ contractors
3.68x ROAS on Unbranded HVAC Google Ads
June and July 2026 Google Ads Benchmarks
Over 1 in 4 Bookable Calls Never Book. Even After the Follow-Up
An analysis of 38,053 conversions graded by ClaraT across our client base, May–June 2026
LLM Leads Hit a Record 2.15% of Organic Search in June
Growth outpaced Google Ads, GBP, and organic search during the biggest demand month. Also inside: Gemini referrals nearly doubled.
Google LSA Benchmarks: June 2026
New! Benchmark ranges, not just averages.
Google Local Service Ad Benchmarks: May 2026
CPL, book rate, CAC, and ROAS across 1,011 contractors, broken out by HVAC, plumbing, and electrical.
LLM Leads Hit a New High in May. But Only 55% Were Repeat Accounts
1,287 leads, $494K in closed revenue, and $4,746 per contractor. The network trend is up, but individual contractor experience is still inconsistent.
Half of Unbranded Google Ads Campaigns Are Losing Money - April 2026
Unbranded, Branded and Pmax Google Ads Performance
LLM-Referred Revenue Jumped 31% in April
$487K in closed revenue from LLM leads in a single month. $1.5M YTD. And the average contractor who closed an LLM-referred job earned $4,389 from it.