Authors, check the Anthropic copyright settlement
⏱️ 2-minute read. Use the simple lookup page to see if you're part of the $1.5 billion payout.
Final notes from That White Paper Guy aka Gordon Graham
Notes on writing, clarity, and craft from a life in words
Live Last read · last published · next check
Latest posts
Why prospects stop reading your white paper: a literary agent tells all
⏱️ 2.5-minute read. The same mistakes that get manuscripts rejected after one page can decide the fate of your white paper.
6 must-ask questions for any writing prospect
These six questions will establish your professionalism and elevate you above any other writer a prospect speaks to.
Fear not the annual December slowdown
This time of year, everyone is in slow gear. So why not slow down yourself?
How Joel Spolsky Beat the Odds Without a Marketing Budget
Lessons from a 2004 interview—and why they still hold up today
The Scariest Monster in B2B Research
(and the 5 magic words that make their fear disappear)
Quick tip: Pick metaphors that work for your audience
I often see male writers using metaphors from sports that won't land with many people in their audience.
Finally: a government announcement that's clear, brief, and sensible!
Unlike most things we hear from governments, the recent announcement on Canada Post is a model of clear and persuasive communications. I'll show you why.
From white papers to cosmic horror!
I didn't expect my retirement to look like this either...
Join me at new course for writers: “Tea With Your Shadow Characters”
Anyone who took my white paper course will remember my wife, Angie Gallop, our extraordinary teaching assistant. Angie has created a unique course for creative writers. I’ll be there, how about you?