Branding Looks Good, Worldbuilding Feels Like Something
on Zeus, cereal milk, and why nobody forwards a good subject line
Well Made by Sophie Axelson
Behind the scenes of building a timeless Pilates brand and creating intentional spaces — plus the lessons, missteps, and inspiration collected along the way.
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Discernment Is Free and Still Hard to Get
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A Short History of Being Allowed to Move!
July in Review
with our friends at Athleta
Founder Content Is Working Because the Internet Changed
A breakdown of why now, and how to use it without becoming a liability to your own brand
On Buying Old Things and Meaning It
Vintage sourcing, budget decorating, and the stuff I can't stop thinking about lately.
Ask Me Anything
Pilates studio owner edition
It's My Birthday
26 lessons from my 26th year
World-building Pt. 2
Five questions to run before you call it a world.
My Relationship With Food
On diet culture, sucrose intolerance, and learning to let it be a work in progress.