
Why Smaller Brands Are Growing Faster, and What Larger Consumer Brands Are Missing
A lot of founders still assume scale creates speed.
Backing visionary #founders shaping the future of India’s #D2C landscape Early-stage, hands-on, & purpose-driven #funding for bold consumer brands
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A lot of founders still assume scale creates speed.

For years, digital commerce in India has been built around a familiar sequence.

There is a reason the IPL keeps pulling brands in.

That is the wrong question.

IPL is where brands discover whether they actually have a strategy or just a media budget.

For most founders, venture capital used to be understood in fairly simple terms.

For years, healthtech in India was mostly about access.

Healthy food is not really an awareness problem anymore.

Growth-stage startups usually do not run into a shortage of work.

For most food founders, the first win is getting people to try the product.