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Rukam Capital

Backing visionary #founders shaping the future of India’s #D2C landscape Early-stage, hands-on, & purpose-driven #funding for bold consumer brands

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Why Smaller Brands Are Growing Faster, and What Larger Consumer Brands Are Missing

A lot of founders still assume scale creates speed.

The Next Discovery Layer in India May Be Voice, Not Search

For years, digital commerce in India has been built around a familiar sequence.

Post-IPL Retention Matters More Than Match-Time Reach

There is a reason the IPL keeps pulling brands in.

Is Gen AI taking over human intelligence?

That is the wrong question.

IPL doesn’t just raise ad costs. It exposes a lazy brand strategy.

IPL is where brands discover whether they actually have a strategy or just a media budget.

VCs are no longer just funding companies. Some are trying to help create them.

For most founders, venture capital used to be understood in fairly simple terms.

Healthtech is moving from access to intelligence. That is a much harder business to build

For years, healthtech in India was mostly about access.

The hardest part of building a healthy food brand is not awareness. It is a behaviour change.

Healthy food is not really an awareness problem anymore.

The growth-stage hiring trap: build a core team or borrow capability?

Growth-stage startups usually do not run into a shortage of work.

The hardest part of building a food brand in India is not the product. It is surviving the gap between reorder and expiry.

For most food founders, the first win is getting people to try the product.