Rukam Capital
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Rukam Capital
Backing visionary #founders shaping the future of India’s #D2C landscape Early-stage, hands-on, & purpose-driven #funding for bold consumer brands
10 posts · theirs
Lately
Why Smaller Brands Are Growing Faster, and What Larger Consumer Brands Are Missing
The Next Discovery Layer in India May Be Voice, Not Search
Post-IPL Retention Matters More Than Match-Time Reach
Is Gen AI taking over human intelligence?
IPL doesn’t just raise ad costs. It exposes a lazy brand strategy.
VCs are no longer just funding companies. Some are trying to help create them.
Healthtech is moving from access to intelligence. That is a much harder business to build
The hardest part of building a healthy food brand is not awareness. It is a behaviour change.
The growth-stage hiring trap: build a core team or borrow capability?
The hardest part of building a food brand in India is not the product. It is surviving the gap between reorder and expiry.
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