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PEOPLE BRANDS AND THINGS

Where consumerism, culture, and creativity meet.

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Influencer mailers are becoming content kits.

They're also being sold at big-box retailers.

Co-branded festival activations are in our future.

"Beauty is so closely connected to how people prepare for, participate in and remember festival moments."

Inside Mika Abdalla's first beauty campaign.

The Off Campus star landed a MAJOR brand partnership.

The weirdest brand deal Keke Palmer has been pitched.

Everything you need to know from this week's consumer news.

The woman behind the hottest influencer brands.

And the case for employees as influencers.

The rise of activations with TikTok Shop LIVE studios.

And an inside look at Sephora's partnership with this sports league.

This brand is the world-building blueprint.

"When every touchpoint reinforces the same story, people don’t just attend an event - they feel like they’re part of an entirely different world, even if it’s fictional."

The anatomy of a 2026 brand trip.

An inside look at the planning and execution behind this brand's Nantucket brand trip, plus an interview with their founder.

Alix Earle joins us for an interview.

A deep dive into Sephora’s partnership with this rising league and standout driver - from deal structure to how it’s coming to life.

"There’s a real difference between reach and devotion."

Why marketing IS pop culture, inside Gap's legendary comeback, and creator learnings from Cannes Lions.