
Influencer mailers are becoming content kits.
They're also being sold at big-box retailers.
Where consumerism, culture, and creativity meet.
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They're also being sold at big-box retailers.

"Beauty is so closely connected to how people prepare for, participate in and remember festival moments."

The Off Campus star landed a MAJOR brand partnership.

Everything you need to know from this week's consumer news.

And the case for employees as influencers.

And an inside look at Sephora's partnership with this sports league.

"When every touchpoint reinforces the same story, people don’t just attend an event - they feel like they’re part of an entirely different world, even if it’s fictional."

An inside look at the planning and execution behind this brand's Nantucket brand trip, plus an interview with their founder.

A deep dive into Sephora’s partnership with this rising league and standout driver - from deal structure to how it’s coming to life.

Why marketing IS pop culture, inside Gap's legendary comeback, and creator learnings from Cannes Lions.