# PEOPLE BRANDS AND THINGS

Where consumerism, culture, and creativity meet.

Page: <https://rssamplifier.com/peoplebrandsandthings-substack-com>  
Feed: <https://rssamplifier.com/peoplebrandsandthings-substack-com.md>

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## [Influencer mailers are becoming content kits.](https://peoplebrandsandthings.substack.com/p/influencer-mailers-are-becoming-content)

_2026-08-16_

They're also being sold at big-box retailers.

## [Co-branded festival activations are in our future.](https://peoplebrandsandthings.substack.com/p/co-branded-festival-activations-are)

_2026-08-09_

"Beauty is so closely connected to how people prepare for, participate in and remember festival moments."

## [Inside Mika Abdalla's first beauty campaign.](https://peoplebrandsandthings.substack.com/p/inside-mika-abdallas-first-beauty)

_2026-08-03_

The Off Campus star landed a MAJOR brand partnership.

## [The weirdest brand deal Keke Palmer has been pitched.](https://peoplebrandsandthings.substack.com/p/the-weirdest-brand-deal-keke-palmer)

_2026-08-02_

Everything you need to know from this week's consumer news.

## [The woman behind the hottest influencer brands.](https://peoplebrandsandthings.substack.com/p/the-woman-behind-the-hottest-influencer)

_2026-07-26_

And the case for employees as influencers.

## [The rise of activations with TikTok Shop LIVE studios.](https://peoplebrandsandthings.substack.com/p/the-rise-of-activations-with-tiktok)

_2026-07-18_

And an inside look at Sephora's partnership with this sports league.

## [This brand is the world-building blueprint.](https://peoplebrandsandthings.substack.com/p/this-brand-is-the-world-building)

_2026-07-12_

"When every touchpoint reinforces the same story, people don’t just attend an event - they feel like they’re part of an entirely different world, even if it’s fictional."

## [The anatomy of a 2026 brand trip.](https://peoplebrandsandthings.substack.com/p/the-anatomy-of-a-2026-brand-trip)

_2026-07-10_

An inside look at the planning and execution behind this brand's Nantucket brand trip, plus an interview with their founder.

## [Alix Earle joins us for an interview.](https://peoplebrandsandthings.substack.com/p/alix-earle-joins-us-for-an-interview)

_2026-06-28_

A deep dive into Sephora’s partnership with this rising league and standout driver - from deal structure to how it’s coming to life.

## [Countdown to Getting Paid (Sponsored)](https://crawlproof.com/a/fl3kMkP9zlef)

_2026-06-28 · **Sponsored**_

Create a shareable wallet timer — deposits buy back time and pay debt down

## ["There’s a real difference between reach and devotion."](https://peoplebrandsandthings.substack.com/p/theres-a-real-difference-between)

_2026-06-26_

Why marketing IS pop culture, inside Gap's legendary comeback, and creator learnings from Cannes Lions.