Happy Sunday! It’s been a huge week - so many massive acquisition announcements, a lot of hair stunts across New York City, popular PR mailers now being sold at retailers like Walmart, brands tapping podcasts not just for in-show ads but leveraging their communities to pre-seed products…the list goes on. We’re covering it all today - a larger recap at the bottom of this section.
For some reason, the embed links feature stopped working halfway through this letter, so we’ve got a lot of hyperlinks for you today - same thing, just a little less visual.
Before we get there, a big shoutout to Deepica Mutyala, Founder of Live Tinted, who we absolutely adore. We were scrolling on TikTok and saw this video where she called PEOPLE BRANDS AND THINGS her favorite account to follow. Deepica - we love you down!
TODAY’S LETTER: Alix Earle just broadened her investment portfolio into a new category with this brand; this iconic brand is trying to steal market share from Grey Goose by doing this for the U.S. Open; something unexpected but genius this beauty brand did to stand out at a conference, plus the key learnings; why influencer mailers are becoming content kits; why the future of product placement isn’t physical products, but talent integrating directly into shows; and more. Let’s go:
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