Happy Sunday! We’ve got a fun letter for you today, including a deep dive into the brand that is undoubtedly the pioneer and blueprint when it comes to all things world-building.
That seemed to be the theme of the week for us because on Friday, we published a letter in collaboration with one of our favorite brands right now: Hotel Lobby Candle, offering a behind-the-scenes look at their brand trip that many of the top creators in the game right now (and us!) called the best brand trip they’ve ever been on:
Their founder, Lindsay Silberman, generously shared her team’s actual creative deck that informed all of the branded experiences and “things” throughout the trip, giving anyone interested in the anatomy of brand trips - or marketers looking for inspiration for their own - a lot to think about:
TODAY’S LETTER: A marketing stunt one brand is pulling off for the World Cup that may be one of the strongest we’ve seen throughout the tournament; this beauty brand is joining forces with a luxury hotel chain, and here’s what we know so far; the wedding-inspired theme that a growing number of brands are tapping into during the peak of wedding season; the campaign from a brand you might not expect that went absolutely viral on social media this week; and more.
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