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Only Dead Fish

A weekly Substack at the intersection of AI, strategy, transformation insights and quirkiness, designed to inform and challenge, written and curated by Neil Perkin

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Fish Food 700: Thinking (and working) in loops

Loop thinking in strategy, 700 editions of Fish Food, AI watermarking, voice is the thing, and the death of hustle culture.

Fish Food 699: The Hidden Costs of AI

Busywork, how LLMs think, a 'seems like AI slop' button, touring datacentres, how LLMs are changing human spoken communication

Fish Food 698: The Edge Effect

Strategists and cognitive ecotones, data on AI and jobs, Claude hacking, putting a break on AI, why we still need human artists, and the wonders of Streetview

Fish Food 697: The age of the expert generalist

Multi-domain entanglement, how to regulate AI, latent space as a new medium, a genuinely useful Claude Skill, and a view from a bridge

Fish Food 696: Why AI fluency doesn't scale

Scaling AI, Plan A, ChatGPT Work, uni-context, the cultural bias of AI models, and what proportion of long-form posts on social are written by AI?

Fish Food 695: AI, Constraints and Bottlenecks

AI and shifting constraints, the platformisation of news, Fable 5 and AI sovereignty, and huge, passive-aggressive notes on the sides of houses.

Fish Food 694: The Great Unbundling of Work

The AI decoupling, Fable, why the Design Thinking Double Diamond isn't dead, strategy in the age of the machine and has psychological safety lived up to the hype?

Fish Food 693: Technology, inflection points and cascading impacts

Frozen accidents, Magnifica Humanitas, preparing for a two-track internet, why it's hard to predict the impact of AI on jobs, and 21 McKinsey-style strategy Skills for Claude

Fish Food 692: On Getting Older, and Building Meaning

On the meaning of life (no really), strategy as a verb, virtual towns of AI agents, Gemini Omni, and how to get started reading English Literature.

Fish Food 691: AI and the OODA Loop

AI as reinforcing value, man's search for meaning, Google I/O, a uniquely British way of panicking about AI, and why birth rates are falling everywhere all at once.