From the Studio | July 2026
Welcome to From the Studio. A monthly note from inside OLEADA. What we built. What we refined. What we couldn’t stop thinking about. And a little BTS on how we’re building this brand, little by little.
The Current
The Current is OLEADA’s editorial space for cultural conversations & behind-the-scenes stories from women who design life on their own terms.
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Latest posts
How a Song I Heard at Burning Man Became a Bag.
I spent months chasing it down. The track led me back to my mother, and then became our Dream Pouch.
Game, Set, Style!
How Summer's Biggest Sports Moments Are Dressing the Culture
The Season of Yes
Have the perfect Euro Summer, wherever you are.
From the Studio | June 2026
A monthly note from inside OLEADA.
My Entire Business Fits in an OLEADA Tote Bag
On building a creative business portable enough to carry anywhere.
Luxury Brand Building 103: Your Ideal Customer Isn't A Single Avatar
And why the loudest customer isn't the shallow.
Luxury Brand Building 102: External vs Internal Signals
Does your brand shout or whisper?
From the Studio | May 2026
A monthly note from inside OLEADA.
I Never Wanted to Be a Mom
The Mother's Day Essay I Almost Didn't Write