Welcome to From the Studio. A monthly note from inside OLEADA. What we built. What we refined. What we couldn’t stop thinking about. And a little BTS on how we’re building this brand, little by little.
July took us out east, then brought us back home … and into a new space.
Two nights in Montauk. One feature in print. A few rooms full of inspiring women. And a set of keys to our new studio in NoMad.
Ready? Let’s get into it!
So you know how you spend months and months planning for a single weekend event?
Well that’s not how this one went down. Our whirlwind in Montauk came together in just four days. But fortunately, we had some incredible collaborators that pulled it all together seamlessly.
We spent Friday evening on the deck at The Surf Lodge in Montauk for The Ned‘s artist dinner.
A private Two Friends concert as the sun went down. A seated dinner under the stars. And a show stopping, artist-in-residence exhibition.
The exhibition featured Mary Royall Wilgis, whose light paintings are on view at The Surf Lodge through August 20. Those pieces alone are worth the trip out east. Her art set the tone for the entire evening before we all sat down to eat.
Each table setting featured an AnyWear AnyTag. Which, if you know anything about our brand, is very on point.
AnyWear is built around experience. It takes you from an airport lounge in the morning to a conference room by 3pm, all the way to that late night wine and tapas with the girls in lower Manhattan.
Needless to say, adding our AnyTag to a room full of people who embody that kind of energy,is completely aligned with our collection. AnyWear is designed to be in the mix.
The next morning, we found ourselves at a private residence in Montauk. We started the day off with yoga led by Gigi Paris. Then you could catch us poolside – iced everything – surrounded by women who are building the future.
WashWise was launching Reset Spray, their very first product to market! So naturally, we came with AnyWear duffel charms to celebrate.
Now here’s our favorite part. Láyn set up a full-length mirror and asked everyone to write what mental health means to them. By the end of the morning it was covered. Twenty different hands, twenty different answers. And a whole lot of connection.
If you’re out East
You can find us in three places this summer:
Charlie Fox in Southampton
The Hub in Bridgehampton
Set Point Tennis in East Hampton
And, of course, we can never spend too much time away from our beloved NYC.
We spent a Thursday evening at UBS on Madison Ave for the Women of ALPFA New York Leadership Forum.
The room was a bit crowded, but in the best way. Chapter members, executives, founders, and so many women asking what comes next for them. We brought the work edit (aka: the bags we actually reach for on a Monday morning commute.)
We also sent a Love Pouch with a $100 gift card into the raffle. Someone went home veryyy happy.
You know we love The Nest. Ever since we met this incredible group of mamas back in May for our Influencer Social Responsibility Mother’s Day celebration.
They’re a NYC community for moms, built around the (radically simple) idea that mothers need a night that belongs to them. I mean, it’s hard to argue with that! So when they hosted Mama’s Night Out, we sent gift cards along.
Because WorkStyle has never been *only* about work. It’s the whole life – and woman – around it. Mothers are running the most demanding operation there is, usually with no handoff and no lunch break. They deserve an evening to themselves.
OLEADA is officially live across Anthropologie‘s e-commerce and retail stores. What a big milestone!
Our Love Pouch and Mini Love Pouch have joined the assortment. But at Anthropologie, they’ve got a couple nicknames: the Heart Cosmetic Bag and Mini Heart Cosmetic Pouch.
These two have always punched above their weight class. The Love Pouch was named Best Travel Wallet for Versatility by The Independent. Because it’s giving that day-to-night, dinner-to-flight range of motion we crave in every design.
If you’ve been curious about OLEADA, you now have one more place to find us.
As if our calendars weren’t full enough, July also had us moving into our new studio in NoMad!
Right now it looks less like a luxury studio and more like a group project. Fresh paint going up. A running list of clothing racks, desks, decor, mirrors, and one extremely specific set of silver shrimp forks??? (Don’t ask.)
We’re building it out ourselves, piece by piece, which is totally our style. We’ll give the full reveal when she’s ready.
If you think we’re slowing down for August… well, you haven’t been paying attention.
We’re finishing out the summer in the Hamptons with a few more events out East. Come say hi before Labor Day if you haven’t already!
And of course, our Back to Office campaign.
20% off sitewide with code the WORKSTYLE20, plus a surprise gift worth $125 on orders over $500.
You know what they say? Fall fits are made in the summer. So go ahead and invest in a sharper version of yourself. Less friction, more room to move. That’s what the whole edit is built for.
Go on then. WORKSTYLE20.
See you in August!
❤️ Team OLEADA
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