How a Song I Heard at Burning Man Became a Bag.

The Dream Pouch began at Burning Man.

I was walking across the playa when I passed an open-air set and heard a track I couldn’t shake.

I didn’t recognize the song or who was playing it. I didn’t even stop walking long enough to record it on my phone. But it wiggled its way into my subconscious and followed me all the way home.

For months, I tried to find it. I Googled the few lyrics I could remember and hummed the melody into Shazam. I sifted through old set-lists and scrolled through SoundCloud sets uploaded by strangers.

Nothing.

Unable to figure it out on my own, I tracked down the DJ who had been playing that day – KALEA – and sent her a DM.

(Was this a slightly unhinged amount of effort for one song? Probably. But it’s how my creative process works. Obsession first. Explanation later.)

Two days later, she replied.

The track was So Free by Double Touch (ft Reigan), released by a label called All Day I Dream.

As I listened on repeat, I kept coming back to one lyric in particular.

The song describes what it’s like to be completely present with someone and, ultimately, feel more free because of that closeness.

I thought about my mother.

We didn’t have a traditional mother-daughter relationship. I didn’t get to spend much time with her growing up, for a variety of health reasons and family circumstances I won’t get into right now. But because of these external factors, we never quite felt in sync. We didn’t have that everyday rhythm that so many mother-daughter duos share. No daily phone calls, casual shopping trips, or ordinary routines that build familiarity through shared experiences.

But whenever we were together, I felt connected to her.

Maybe it’s because we had a habit of skipping the small talk, diving straight into the big, existential questions.

Faith. Human nature. Suffering. Freedom. What makes a life meaningful. Why people hurt one another. How some people can go through pain and choose not to pass it on. My mother was never afraid to go deep.

And while we didn’t have a lot of time together, our connection was never measured in time.

But it wasn’t just the track that reminded me of her. The name of the label itself, All Day I Dream, brought up images of a clear, blue sky.

My mother’s Chinese name is 云, which means Cloud.

It’s like this song was made for her. For us.

A song about freedom.
A label built around dreaming.
For a woman named Cloud.

My mom lived by a simple motto. “Dream first.”

She believed that, in order to truly change the world, we had to imagine something that didn’t yet exist. And then build it.

This can be a lonely process, but it’s always worth it. Because long before anyone else understands what you are trying to build, you have to dream it up.

It took me years, maybe even decades, to recognize the ways my mother shaped me. I always assumed I was born stubborn, idealistic, and (perhaps) slightly delusional. But those are qualities she gave me.

My mother’s life wasn’t easy. She lived through illness, disappointment, an interrupted career, and many systematic limitations that so many women of her generation faced.

She had every reason to teach me to live from a place of fear or caution. Instead, she taught me to embrace possibility.

There’s a lot of talk these days about generational trauma. The fears, wounds, and survival instincts passed from one person to the next.

But we need to talk about generational possibilities, because those can be inherited too. Along with courage to truly, fully, and unapologetically dream.

Because contrary to popular belief, dreaming isn’t about living a life with your head in the clouds. Life is still hard. But when we prioritize dreaming, we refuse to let that hardship decide what comes next.

That core belief is how and why I built OLEADA.

Before OLEADA was a company, it was a picture in my mind. I imagined a workbag designed around the reality of a woman’s life. It would support her throughout the day, from meetings to airport lounges to late night dinners. The bag would be as versatile as the woman carrying it, and never asked her to choose between beauty and function.

There was no proof it would work. Building a fashion brand is no small feat. But I had a dream, and a mother who inspired me.

But a dream cannot stay inside your head forever. At some point, it needs to be realized.

After discovering So Free and All Day I Dream, I felt inspired to put that vision into a 3D form.

And the Dream Pouch was born.

Inside the lining of this pouch, we’ve etched the words All Day I Dream.

The message is hidden from the outside, so only the bag’s owner knows it’s there.

I guess I’ve always liked the idea of carrying a little secret. 😉

The idea is, that whenever you’re having a tough day – navigating rejection, stress, or airport delays – you can look inside for a little inspiration.

It’s a small reminder to stay connected to your dreams anyway.

The Dream Pouch may have found its first spark with a song in the playa. But it began with a woman named Cloud, who taught me that hardship can be inherited, but so can endless possibility.

❤️Tiffany

PS: And to celebrate the Back to Office season, the Dream Pouch will be included as a gift with purchase for orders of $500+ (before discount).