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The Certainty Trap

Entrepreneurial thinking for leaders when the future can’t be predicted.

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Permission to Simply Choose

Your Pro/Con List is Lying to You

AI Can't Change How We Decide

What AI adoption reveals about how consequential decisions get made

Looking for the Future Under the Streetlight

Why better experiments matter more than better benchmarks

AI Lowered the Cost of Building. Not Embarrassment

How entrepreneurs act when the future can’t be predicted.

AI Winners Don't Predict the Future

Why Salesforce Is Playing a Different Game

The Real Reason You Don’t Share Your Ideas

One reason is completely relatable, the other is imaginary

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AI Is Big. Dread Makes It Bigger

When the Future Feels Like March 2020

What To Do With Your Idea?

Why we walk away from our ideas before they’ve had a chance

Does AI Need Its BeReal Moment?

We used to get to see people think

For Startups It’s Always January

Why the hardest part of building a startup isn’t action, but reflection