MYMIKA | Your Outfits, Finally Organised
Introducing similar outfits view and a new way to personalise your weather-based recommendations.
MYMIKA’s Substack
Behind-the-scenes look at building an AI-powered digital closet - sharing our journey, product insights, and the future of fashion-tech.
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Latest posts
MYMIKA | Make the Most of What You Buy
On shopping, regret, and how MYMIKA can help.
MYMIKA | Your Best Purchase
A new way to see the value of what you own — plus an update on image improvements.
MYMIKA | The Best Cherry on Top
On sustainability, 20,000 users, and why making the most of what you have is the most radical thing you can do.
MYMIKA | How MYMIKA's Outfit Recommendations Actually Work
We're pulling back the curtain on our recommendation engine and introducing a smarter unlock threshold.
MYMIKA | Your Style, Reflected Back to You
Meet the first version of MYMIKA's personal style insights and what we've been learning about you.
MYMIKA | Open Closet: Fiona
On personal style, the rules we were handed, and the ones worth breaking.
MYMIKA | Does Your Cheapest Item Actually Cost the Most?
Introducing Cost Per Wear on MYMIKA — plus an easy new way to share your feedback with us and bulk delete.
MYMIKA | The Outfit You're Too Scared to Break Up
You see something online — a combination you love, a color pairing that feels right, an outfit that just works — and then you open your own wardrobe and can't quite get there.
MYMIKA | See What You've Been Wearing
Outfit calendar and chat box are now live.