MYMIKA | Does Your Cheapest Item Actually Cost the Most?

Make the most of what you own.

That’s our motto at MYMIKA and the reason we started building in the first place. But lately we’ve been thinking about something that comes before the wearing: the buying.

In Taiwan, there’s a concept we talk about a lot: CP值 (CP Zhr) — cost-performance value. Are you getting the most out of what you spend? Is it actually worth it?

Here’s a theory I’ve held for a long time. A cheap item might not give you the best value because you get what you pay for, and most of the time, a cheaper piece falls apart after a few wears.

A well-made item, worn again and again, can actually cost you less per use over time. And I’m not talking about luxury brands here because we all know that a big part of what’s priced into a luxury label is the branding itself. That’s a different kind of value, and how much it’s worth is entirely personal.

What I’m talking about is something more straightforward. The independent designer who sources her materials carefully and sews every piece with intention. The brand that charges more because it’s built to last. The item you saved up for because you knew you’d reach for it constantly.

That’s the kind of value Cost Per Wear was made to measure. Are you actually getting the most out of what you paid for?

This week, we built a way to find out.

Starting today, every time you log an outfit as worn on MYMIKA, we automatically track it as a wear count for that item.

If you know how much you paid for a piece, you can add that in your item detail card and we’ll calculate your cost per wear automatically. The more you wear something, the lower the cost per wear gets, and the more value you’re extracting from it.

Already owned something for a while before we introduced the calendar function? You can manually edit the wear count in your item detail card to reflect reality.

Over time, we'll start surfacing the items in your closet with the best and worst cost per wear — your best buys, and the pieces still waiting to earn their keep.

This is just the beginning of how we think about value at MYMIKA. More coming soon. Keep an eye on your homepage . 🙂

This one has been a long time coming.

We debated it. We tested it. We previewed it with some of you. And now it’s here.

As more of you have discovered MYMIKA over the past few weeks, we realised something: you didn’t have an easy way to tell us when something wasn’t working. That needed to change.

Right now, this is your direct line to us. Spotted a bug? Something not working the way it should? Have a feature request or an idea? Tell us. Our team sees every message and takes each one seriously. We’re a small team. We may not be able to respond to everything directly but you are the reason we exist and we will always prioritise what you tell us.

This is a one-way channel for now. We’re listening, not yet responding directly in the box. But this is just the beginning.

We’re watching how you use it. We’re listening to what you ask for. Because what we really want to know is: what would you want to be able to do with a feature like this on MYMIKA?

Search for an item in your closet by describing it? Ask how a feature works? Have MYMIKA tell you something it’s noticed about your style lately?

Tell us. This feature will become whatever you need it to be.

We’ve heard from many of you that removing items from your closet is cumbersome. You have your reasons for wanting to delete an item from your closet: whether it’s an imperfect extraction, a duplicate, or something that ended up in your closet that you don’t actually own. Our system used to force you to delete items one by one, which is far too time consuming.

Now you can use the select button to multi-select the pieces you’d like to remove.

The same function works inside collections too and if you’re removing something from a collection, it’s smart enough to know not to delete the piece from your closet entirely.

That's it for this release period.

Let’s make the most of what we own — and what we buy.
Your closet is more powerful than you think.

— Debbie and the MYMIKA team

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