We spend a lot of time thinking about what it means to truly make the most of what you have. Not just wearing it but knowing its value. Feeling the satisfaction of a great purchase that’s paid for itself ten times over.
That feeling now has a home on MYMIKA.
Your homepage has a new section called Your Best Purchase. It surfaces either your most worn item — logged through your outfit calendar — or the item with the best cost per wear in your closet. Whichever tells the better story.
It’s interactive too. Tap into any item, add what you paid for it, and MYMIKA calculates your cost per wear automatically based on how many times you’ve logged it. The more you wear something, the more satisfying that number gets.
Did you splurge on something and wonder if it was worth it? Now you’ll know. That’s what we’re here to show you.
Image improvements have become one of the most loved features on MYMIKA — and we understand why. The ability to see your clothes beautifully presented, as if your closet were its own clean e-commerce catalogue, changes how you relate to what you own. It’s the visual foundation that makes everything else possible.
As we’ve grown, we’ve thought carefully about how to make this feature sustainable and fair for everyone on the platform. We also looked at real usage data and asked ourselves: what’s the number of improvements that actually produces the best closet experience?
Here’s what we’ve landed on.
New users receive 15 image improvements automatically.
Once you surpass 50 items in your closet, you receive another 15 improvements — because a larger closet deserves more investment.
After that, you receive 3 improvements per day, refreshing daily.
For most users, this covers everything you’ll need to build a beautiful digital closet. But we know some of you push the limits — in the best possible way. So we’ve added a pay for more button as an option for those who want additional improvements beyond the daily allowance. For now this is exploratory. We’re learning what the right structure looks like and your interest helps us figure that out. If you feel you need more, tap it and let us know.
Many of you have asked for a better way to organise your outfits. We hear you. It’s one of the areas we know needs the most attention.
A few of you put it perfectly: the calendar is for daily logging, tracking, and patterns. The outfits page should be something different: a curated highlight reel of your favourite looks, the ones worth returning to. We’re exploring what that looks like and you’ll start to see changes there soon.
Make the most of what you own.
Your closet is more powerful than you think.
— Debbie and the MYMIKA team
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