MYMIKA | Your Style, Reflected Back to You

Many of you found MYMIKA as a digital closet: a satisfying way to see everything you own in one place.

But a digital closet was never really the point.

What we’re most proud of is being your personal stylist and companion, helping you see the potential in everything you already own, and accompanying you in solving the daily question that brought most of you here in the first place: what do I wear today?

This is where you get the most out of MYMIKA. Every outfit you create, every recommendation you interact with, every look you save and log to your calendar: each of these reveals something about you. Your preferences. Your eye. Your taste.

We firmly believe that everyone has a personal style worth celebrating. But something interesting keeps coming up in our conversations with you: many of you don’t actually know what your personal style is.

What do you naturally lean toward? What patterns keep showing up? What does your eye reach for, again and again, without you even realising it?

The more you use MYMIKA, the more we learn about you. And starting this week, we’re beginning to feed that back to you.

Go to the sort and filter function in your closet, your collections, and your outfits, and you’ll find a new filter: Usage.

In your closet, you can now filter for items you haven’t worn, items you haven’t styled, and your recent go-tos. In a specific collection, you can check whether there are pieces you’ve never actually styled and whether they’re really earning their place. In your outfits, you can surface looks you’ve planned but never worn, or your most reached-for combinations.

We love an outfit repeater. There’s a reason you keep going back to the same looks and now you can see exactly which ones they are.

On your homepage, we’ll start highlighting pieces that have quietly slipped out of your outfit rotation. Sometimes that’s intentional. Sometimes you just forgot they were there.

Either way, we’ll bring them back into view and leave it entirely up to you what you do with them next.

We’ve heard from so many of you how satisfying it is to see your calendar outfits all in one place. Your looks from the past month, laid out like a personal style diary.

What colors have you been reaching for lately? How does this month compare to last? The more you log, the more complete and interesting the picture becomes.

We’ve added a calendar streak to your homepage so you can track your logging activity. Very soon, you’ll start seeing patterns surface from what we observe and we can’t wait to share what we find. Keep filling up your style diary!

When you’re creating a new outfit and if it’s similar to something you’ve made in the past, we’ll surface them in your outfit creation view.

Maybe it’ll push you in a new direction. Maybe it’ll remind you of a recent favourite look. We’d genuinely love to know how you naturally end up using this one.

This is just the beginning.

There are so many style patterns we’re starting to see and more than just insights, we’re developing ways for you to actively shape your personal style with MYMIKA’s help. Based on your mood, your needs, where you’re heading.

Stay tuned. We can’t wait to show you what’s coming.

Make the most of what you own.
Your closet is more powerful than you think.

— Debbie and the MYMIKA team

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