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The Link Tank™️

A warm welcome. The LinkedIn strategies I use to build authority, grow a newsletter & convert connections into paying clients. Every week, get practical, evidence-led LinkedIn tactics and know-how to credibly grow your LinkedIn presence.

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What I learned from studying the 50 biggest LinkedIn newsletters

Subscriber counts, cadence, title patterns and the mechanics LinkedIn Help does not tell you. Live data from August 2026.

How to Effectively Promote a LinkedIn Event , from the event page to the follow-up

A full system for filling the room, whatever you are hosting and whoever it is for.

The Free LinkedIn Feature Almost No One Turns On That Brings In Enquiries

Ten minutes of setup that most people never do.

Take this as a warning

The LinkedIn advice going round this week will cost you, not the man giving it.

How I Made My LinkedIn The Source That AI Quotes

The audit behind it, and what it actually changed.

I Had Hundreds of Dormant LinkedIn Connections I'd Never Messaged (Here's How I Reopened Them)

A method for turning the people you already know slightly into real conversations, with the templates to do it.

I read the EU's new AI rules. Your LinkedIn posts are covered in 4 ways

Article 50 applied yesterday. Your disclosure plan, explained.

I use AI in my writing. Substack grades it. LinkedIn reduces its reach.

What the platforms measure now decides how you write.

A stranger in Geneva emailed me about my LinkedIn posts. It changed my entire career.

One year of The Link Tank, so a proper reintroduction for everyone who joined along the way.

How to Get Consulting Clients on LinkedIn Without Competing on Price

A 7-step, twelve-month strategy to win consulting clients on LinkedIn without competing on price.

The Playbook That Gets You From Applause to Subscribers

Why most LinkedIn members with 10,000 followers still don't have an email list, and the eight prompts that route them from feed to inbox.