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Make Better Strategy

How Strategy Actually Works: Insights on strategy, strategic thinking, and strategic leadership — rigorous, grounded in practice, and written for leaders who want to make better strategy.

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Latest posts

Your Strategy Reviews Are Status Meetings in Disguise

Two questions your review almost certainly skips — and the rhythm that keeps a strategy alive instead of just on track.

Strategy Is a Leadership Capability

Not five more initiatives. One capability with five faces — and a way to see exactly where yours is thin.

Beyond Traditional Strategy Execution — and Why It's Failing

The most-quoted number in my field is made up. Here's what's actually going wrong — and it isn't execution.

Living Your Strategy — Beyond Traditional Strategy Execution (Masterclass)

Why traditional strategy execution fails — and what to do instead.

I’m going to help you design a winning strategy — on a single page.

A real strategy isn’t a plan. It’s not a priority list, a vision slide, or a 40-page deck nobody opens twice.

The Business Strategy Canvas: Make the Choices That Win

A rigorous, one-page framework for designing a strategy that creates real competitive advantage.

An Operating System for Strategy

Why frameworks, plans, and execution discipline aren’t enough — and what is.

The Comfort Trap: Why most strategic plans are not strategies — and what disciplined choice-making looks like instead

Choosing to Win versus Planning to Control.

Does Your Organization Actually Have a Strategy?

Three questions. One sentence each.

Always-On Strategy

Making Strategy a Continuous Organizational Discipline

Strategy Is a Leadership Capability

And most leaders haven’t been developed to carry it.