A real strategy is what happens when your choices all point the same direction. When you can say exactly where you’ll compete — and where you won’t. When your team can see the whole thing on one page and pressure-test it before they bet a year on it. When you can look at it and know, against a clear standard, whether it actually holds.
I’m going to help you build that strategy. Live, in two hours.
Not with another framework you’ll never use. Not with theory from a textbook. Not with a blank page and good luck.
With:
The Business Strategy Canvas — one page that holds your whole strategy across five dimensions: ambition, where to compete, the value logic, the enabling organization, and your strategic moves
A clear starting point for every dimension, so you’re never staring at a blank page
The playbooks that crack open the two hardest choices — where to compete, and how to win
A live walkthrough on a real case, where I narrate every decision as I make it
Your own real strategy — designed, on the Canvas, before you leave the session
The Strategy Quality Pyramid — the standard that tells you exactly where your strategy is strong and where it’s thin
The same system I’ve used with leadership teams inside Fortune 500 companies for 20+ years. Broken down into the two hours a leader who owns a strategy actually needs.
That’s the Business Strategy Canvas Masterclass.
By the end, you’ll have a strategy you can defend.
“I have had the privilege of working alongside some very talented and forward-thinking strategists. However, Marc’s Better Strategy program takes this work to an entirely new level.”
— Lisa Rehm, Associate Director PMO, Nice-Pak Products
Thursday, July 23, 2026 · 4:00–6:00 PM CEST · 2 hours live · separate recorded Q&A on July 28 · $495. Full-refund guarantee — details below.
For 20+ years I’ve worked with leadership teams across the spectrum — Fortune 500 companies, larger and local businesses, and non-profits — helping them design and stress-test strategies that actually hold. This masterclass puts that same method in your hands.
You’re a director, VP, or C-suite leader who owns a strategy — but was never formally trained to build or lead one.
You’re a founder or owner-operator carrying a real strategic decision right now.
You’ve read the books — maybe done an MBA strategy class — and still find it hard to actually build a strategy from a blank page.
You want rigor, not a pep talk. A structured way to design and stress-test the strategy you own.
You’re ready to do the work, not just watch. You’ll be building your own strategy on the Canvas, live.
If that’s you, keep reading.
Most “strategies” were never strategies.
They’re a plan. A priority list. A vision slide with a nice font. A budget with ambition written on top.
And when the year gets hard, they don’t hold — because there was never a real set of choices underneath them. Just activity.
You don’t need more slides. You don’t need a longer plan. You don’t need another offsite that ends with sticky notes and no decisions.
You need a coherent set of choices — where to play, how to win, what to build, what to sequence — that fit together, sit on one page, and survive contact with a hard question.
That’s a skill. It can be learned. And in two hours, I’m going to teach you how.
This is a working session, not a lecture.
Over two hours, I build a real strategy on the Canvas — dimension by dimension — and I narrate the actual reasoning as I go. Then you do the same thing with the decision you brought. Every 10 minutes or so, you’re placing your own strategy on the page, not watching me talk.
Here’s what we design together:
1. Ambition.
The bar your whole strategy has to clear. Not a vision platitude — the specific challenges you have to solve and the opportunities you’re actually going after. Get this wrong and everything downstream is noise.
2. Where to compete.
Focus. The product–market choices you’re making — and, harder, the ones you’re refusing. You’ll use the Where-to-Compete playbook to generate real options instead of guessing.
3. The value logic — how to win.
Why customers choose you, how you make money, and how you beat the competition — as one connected logic, not three separate slides. Anchored by the How-to-Win playbook.
4. The enabling organization.
The capabilities, structure, and ways of working your strategy actually needs to deliver. We name the make-or-break capabilities you don’t have yet — before they become the reason it fails.
5. Strategic moves.
How it actually happens. The sequenced set of moves that carry you from today to your ambition — staged now, next, later — so the whole Canvas reads as one journey on one page.
Then you test it.
We return to the Strategy Quality Pyramid and hold the strategy you just built against a clear standard. Where does it meet the bar? Where is it thin? You’ll leave knowing exactly which dimensions are solid and which need more work.
By the end of the session, you’ll be able to:
Tell a real strategy from a plan — and explain why.
Lay out any strategy on a single page, across all five dimensions.
Design a first-pass strategy for your own real situation.
Break the blank page with the right starting playbooks.
Test your strategy’s quality against a clear standard.
Know your next move — which dimensions need deeper work, and how to get them there.
“Marc’s strategy training session was incredibly impactful. He was engaging and knowledgeable, presenting complex concepts in a clear and concise way. I particularly appreciated the interactive exercises and real-world case studies, which allowed me to apply the strategies immediately. This training has equipped me with valuable insights to approach strategic challenges with confidence and achieve better outcomes.”
— Aldo Massali, CEO, Talenesia
This isn’t a session you watch and forget. You walk away with everything you need to keep doing this on your own:
The live experience
The 2-hour live masterclass with me.
A separate ~1-hour live Q&A a few days later — bring your hardest dimension and I’ll work it through with you, live. Recorded, and included in your seat.
The full recording of both sessions.
The toolkit you keep
The Business Strategy Canvas — the five-dimension canvas, with a clear explanation of each dimension.
Worked examples — real, filled-in case Canvases that show what “good” actually looks like.
The Strategy Quality Pyramid — the self-assessment to test any strategy against a clear standard.
The Where-to-Compete playbook — your menu of paths for choosing where to play.
The How-to-Win playbook — your menu of paths for the value logic and competitive advantage.
The Workbook — a structured guide to build your strategy across all five dimensions and test it against the Pyramid.
Per-dimension exercises — short exercises for each part of the Canvas to run with your team afterward.
Plus the forthcoming Business Strategy Canvas Handbook, delivered to attendees when it’s ready.
“Valuable insights from real case studies. Helpful framework, easy to use when having strategy discussions and to ask the right questions at board meetings.”
— Stefania Mangini, CFO & Board Member, O’Neill
This masterclass is $495. That’s it — one price, for the session, the live Q&A, the recordings, and the full toolkit you keep and reuse.
Think about what one bad strategic year actually costs you. A market you entered that you shouldn’t have. A capability you never built. A year of your team rowing hard in slightly different directions. Against that, $495 to learn how to design and stress-test the choices that shape the next few years isn’t an expense. It’s the cheapest insurance you’ll buy all year.
And you leave genuinely able to design and test a strategy on the Canvas, on your own — a first-pass strategy for your real decision, already built and graded. That’s the whole point: it stands entirely on its own.
Register, show up — live or on the recording — and do the work on a real decision you own. If you don’t walk away with a first-pass strategy designed and tested on the Canvas, or you simply don’t feel it was worth the $495, email me within 7 days of the session and I’ll refund you in full. No forms, no friction.
The only thing I can’t give back is the two hours. Everything else, you risk nothing to try.
$495 — one price, everything included.
The live masterclass: Thursday, July 23, 2026 · 4:00–6:00 PM CEST (2 hours)
The live Q&A: Tuesday, July 28, 2026 · 4:00–5:00 PM CEST (~1 hour, recorded, included)
Full recording of both sessions, yours to keep.
Held live by me — this is me teaching, building, and answering your questions in real time.
Full-refund guarantee — do the work, and if it isn’t worth it, email me within 7 days.
Time zones: 4:00–6:00 PM CEST · 10:00 AM–12:00 PM EDT · 7:00–9:00 AM PDT · 6:00–8:00 PM GST
Format
A live 2-hour working masterclass, plus a separate ~1-hour recorded Q&A a few days later, plus a toolkit you keep.
When
Masterclass: Thursday, July 23, 2026, 4:00–6:00 PM CEST.
Q&A: Tuesday, July 28, 2026, 4:00–5:00 PM CEST.
Both recorded, both included.
Where
Live online. The recording of both sessions goes out afterward, so nothing is lost if you can’t catch every minute.
Investment
$495 — one price, everything included. Full-refund guarantee (do the work; if it isn’t worth it, email me within 7 days).
What to bring
One real strategic decision or challenge you currently own. That’s the strategy you’ll design and test on the Canvas. Not a hypothetical — the real one.
Prep
Download and skim the Business Strategy Canvas beforehand so the five dimensions aren’t brand-new on the day. Come ready to answer one question: which dimension is weakest in your current strategy?
Is the session recorded?
Yes. You get the full recording of both the masterclass and the Q&A, so you can revisit anything or catch what you missed.
What if I can’t attend live?
You can still register — you’ll get the recording of both sessions. But this is a working session, so attending live, with your own strategy in hand, is where the real value is.
What’s the guarantee, exactly?
Simple: do the work on a real decision — live or on the recording — and if you don’t leave with a first-pass strategy designed and tested on the Canvas, or you just don’t feel it was worth $495, email me within 7 days of the session and I’ll refund you in full.
Do I need to prepare anything?
Just one thing: bring a single real strategic decision or challenge you currently own. That’s what you’ll design and test on the Canvas.
Who is this actually for?
Directors through C-suite, founders, and owner-operators who own a strategy and want a rigorous, structured way to design and stress-test it. It assumes you’re ready to do the work, not just watch.
I’m Dr. Marc Sniukas. For 20+ years I’ve worked with leadership teams inside Fortune 500 companies, larger and local businesses, and non-profits including the OECD — helping them design and execute strategies that actually hold.
I created the Business Strategy Canvas and the Better Strategy School because I kept meeting smart, senior leaders who owned a strategy and had never been given a rigorous way to build one. Not because they weren’t capable — because nobody ever handed them the structure.
This masterclass is that structure. The same five-dimension system I use with executive teams, taught live, on a real case, then put straight into your hands for your own strategy.
“Marc brings in unique and highly valuable insights that add to the robust framework he has developed.”
— Tylney Taylor, Managing Director & Owner, Bold Transformations Ltd
If you own a strategy and you’ve never had a rigorous way to build one, this is the session I wish existed when I started. Two hours, your real decision, one page — and a clear standard to test it against.
If you’re in, register below. If it’s not for you, no hard feelings, and thanks for reading this far.
— Marc
“Great session with practical examples and valuable take-aways.”
— Carine Feipel, Independent Director & Board Member
P.S. The masterclass is live on Thursday, July 23, 4:00–6:00 PM CEST, with a separate recorded Q&A on Tuesday, July 28. Both are recorded and included — but the value is in showing up live, with your own strategy in hand.
P.P.S. The risk is mine: do the work, and if you don’t leave with a designed, tested first-pass strategy — or don’t feel it was worth $495 — email me within 7 days for a full refund.
Thursday, July 23, 2026 · 4:00–6:00 PM CEST · live, 2 hours · separate recorded Q&A on July 28 · $495 · full-refund guarantee.
Bring one real decision you own. Leave with a strategy you can defend.
$495 · 2-hour live masterclass · recorded Q&A · full toolkit · full-refund guarantee
Get the free Business Strategy Canvas at makebetterstrategy.com/canvas
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