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Backstage Pass

Strategic direction for creators looking to improve subscriber engagement, acquisition and retention.

mackcollier.substack.comSource feed ↗10 episodes

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Steal My Framework for Generating Sales in December and January

I stumbled on this tactic last year, it worked great!

No, Substack's Model Isn't Collapsing

But we do need to talk pricing

Ten Lessons I Learned From Becoming a Substack Bestseller

The ups and downs, one hell of a ride

Building Alone on Substack Is Your Most Expensive Mistake

It takes a village, or on Substack a community

My 26th Month Publishing on Substack: Here's What I Learned

Another big month for growth in all fronts

The Secret Antidote to pangram and AI-Shaming

Substack has decided to shame people who use AI, here's how you can fight back

The Psychology Behind Why Your Call To Action (CTA) Isn't Working

Let's define what makes engaged readers disengage

The One Trigger That Turns Readers Into Paid Subscribers

This psychological trigger turns disinterested readers into interested and ready to upgrade

The Psychology of Why Readers Unsubscribe (And the Three Triggers That Keep Them)

The three psychological triggers that can retain your Paid subscribers

The Relationship Loop: Why Some Writers Convert Readers and Others Just Accumulate Them

Let's build a loop that builds relationships