Building a Color Palette from the World Around You
A four part system for building your own color palettes from the world around you.
Lusso Archive
Expanding the way we think about design at a deeply personal level
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Latest posts
The Case for Rebuilding America Starts with Neon Signs
We tend to think improving America requires enormous projects that take decades to finish.
This Hotel Chain Will Give You Maximum FOMO
This isn’t about nostalgia, just a lesson for the future
The Single Highest Leverage Hire a Brand Can Make
How I built Lusso before I had a product, and why every ambitious company needs a creative visionary shaping its world from day one.
Why You Keep Losing Your Best Ideas and How to Fix It Today
Every creative loses ideas to the camera roll. Here is the system I built so the references that shape my eye never disappear on me again.
I Grew My X Account to 180,000 Followers Without a Growth Hack. Now I'm Doing It on Substack.
The exact approach, now aimed at this newsletter.
You Have No Idea How Short Your Memory Is
What a 20 year old yacht taught me about how little of design history actually reaches you.
Why People With Taste Are About to Win Everything
Why the execution of ideas is no longer a barrier
Why You Should Hire Me Before Someone Else Does
I spent a decade behind a camera learning that without fully understanding it.
The Case for Being Interested in Everything
What Roberto Burle Marx can teach us about creativity
The Fall of Pan Am
A Brand Built for a World That Disappeared
We’re Not Here for the Nostalgia
Folks assume I started Lusso to glorify a past that feels just out of reach.